Rome, Jan 3 (LaPresse) – The rental market in Italy experienced a significant price increase in 2024, with rents rising by 10.6% compared to the previous year, bringing the national average to €13.8 per square meter. This upward trend affected 19 out of 20 regions, with particularly sharp increases in Rome (+16.6%), Naples (+16.2%), and Turin (+11.5%), while Milan showed a more moderate growth of 1.7%. According to Vincenzo De Tommaso, Head of Research at Idealista: “This dynamic can be attributed to strong demand clashing with an increasingly limited supply in most markets. Additionally, there has been a significant increase in temporary rentals, which now account for 25% of leases on the platform, while the rise of short-term rentals is further exacerbating the situation by diverting properties from the traditional residential market.” De Tommaso predicts that if this trend continues, rental prices could increase further in 2025, with an estimated growth of 7% to 9%, unless structural measures are implemented to incentivize long-term rentals and rebalance market supply. The growing demand has driven rental costs up in about 80% of the Italian markets monitored, with double-digit increases in 26 cities. Campobasso (+18%), Como (+7.6%), and Carrara (+17.1%) lead the hikes, followed by key markets such as Rome and Naples, already noted for their significant increases. Bologna (+11.7%) and Turin (+11.5%) also recorded notable increases, while Milan (+1.7%) showed more moderate growth compared to recent years' trends.
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