Milan, Aug 4 (LaPresse) – The Italian Competition Authority announced it has imposed a €1 million fine on Infinite Styles Services Co. Ltd, the company managing the Shein brand product sales websites in Europe, for the use of misleading/omissive environmental messages and claims ('green claims') in the promotion and sale of Shein-branded clothing products. The Authority emphasized that on its website and other informational and/or promotional online pages, the company "spread environmental claims in the #SHEINTHEKNOW, 'evoluSHEIN' and 'Social Responsibility' sections, sometimes vague, generic, and/or excessively emphatic, and in other cases omissive and misleading."
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