Rome, 26 February (LaPresse) – ‘Dargen D'Amico is the first Sanremo singer to fall into the trap of hidden advertising.’ This was reported by Codacons, which today filed a complaint with Agcom asking to ‘open an investigation and sanction the artist.’ As reported in recent days by the association, the presence of Fantasanremo bonuses linked to well-known commercial brands sponsoring the fantasy game constitutes a form of hidden advertising when a singer takes to the stage at the Ariston theatre, indirectly advertising one of the game's sponsor brands," explains Codacons . ‘And that is exactly what happened yesterday evening at the Festival, when Dargen D'Amico performed wearing the orange flower advertised by the Aperol brand, which, according to the Fantasanremo rules, awards a 10-point bonus “to singers who wear or carry an orange flower on stage”.’ The fact that this is an advertising message is confirmed by the social media pages of Aperol Italia, a company that is currently sponsoring the same flower worn yesterday by the singer, an orange gerbera, on Instagram, also referring to D'Amico's performance yesterday," Codacons notes. For these reasons, Codacons has decided to file a complaint with the Communications Authority to assess whether Dargen D'Amico's behaviour, through indirect references to a well-known commercial brand sponsoring Fantasanremo, may constitute a form of hidden advertising to the detriment of viewers, and if so, to impose the relevant penalty which, as provided for in the Rai regulations, must be paid this year by the artists themselves who committed the irregularities."
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