Rome, 27 May (LaPresse) – Gucci is entering Formula 1 as the title partner of the Alpine Formula 1 team, replacing the Swiss firm BWT. From the 2027 season onwards, the team owned by Renault and led by Flavio Briatore will race under the name Gucci Racing Alpine. The partnership introduces Gucci Racing, “a new business and experiential platform, built around the values of performance, precision, discipline and excellence, at the crossroads between luxury and sport”, according to a statement.